Step 1: Decide What Products or Services Your Small Business will Offer
The first of the steps to opening a small business is to carefully think these questions:
- What do you have to offer?
- What makes you an expert?
- Do you have all of the education and skills you'll need to compete successfully in the marketplace or will you need to do some brushing up or retraining first?
- Does the product or service meet a need?
- Is this a seasonal product or service, or can you market it all year long?
- How sensitive is marketing this product or service to general economic conditions? When the economy is weak, how do you think your business will be affected?
- Will you be thrilled by going through the steps to starting this particular small business - is it something you'll love to do or sell - or are you just going through the motions of starting a small business to try to make some money?
If you are energized about your business, your customers will notice and it will be easier to get them excited, too. Plus, completing the steps to starting your small business will be fun and much more enjoyable.
Step 2: Know Your Market and Your CompetitionWhen you are starting a small or home business, understanding small business marketing concepts, like getting a handle on the possible market for what you small business will have to offer and the value proposition of your small business is very important. Here are a few things to consider:
- Who is going to buy your product or service?
- Will you market to businesses, to consumers, or to both?
- What traits do you think your "typical" customer or client will have?
- Is the need for your product or service not currently being met or is it already saturated?
- Is there something about what you have to offer that will allow you to beat your competitors?
- How will you differentiate yourself from your competition?
Step 3: Make Sure You Can Do the Tasks Needed Before Starting a Small BusinessBefore starting a small business, you need to understand and carefully consider that you'll have a lot of daily everyday jobs that will need to get ended. If you can't do them, who will? If there's no one to take care of these tasks properly, is it value starting a small business?
Answer this question honestly. Can you grip the day-to-day general tasks that starting a small business requires, like:
- setting appointments
- ordering supplies
- answering the phone
- checking and replying to e-mail
You'll want to think twice about starting a small business if you are going to be run rugged with the mundane tasks to the point that you won't have adequate time to do the things you love that will make you money.
Step 4: Make a List of What Needs to be Done to Prepare Your Home for Business
With the product or service you have in mind, can you handle the business from your home the way it is right now? If not, what do you need to do to get it ready?
- Will you need space for inventory, supplies, records and/or equipment?
- Do you already have an area you can use for your office or will you need to bargain with another member of the family to give up some space?
- Is the nature of your inventory or equipment such that special climate needs must be accommodated?
- Do you need to add a room, enclose a patio, convert a garage or basement, or stake out the attic?
- What kind of power needs will you have and will you have to make any alterations to accommodate them?
Step 5: Understand Legal Barriers to Starting Your Business
Check your zoning laws before starting a small business.If you live in an area that is subject to the rules and regulations of a homeowners' or community association, check for restrictions. Find out what, if any restrictions exist on starting a small business in your home and how you might work within them before you invest one cent in your home business.
If you plan on starting a small business in your home, you may not be able to do so if you welcome clients or customers into your home, if you will be operating machinery, storing or working with hazardous materials, making noise, etc. These and other issues surrounding the nature of your small business may all have an impact on what you can and cannot do and can prevent you from starting a small business at entirely.
Will you need a special zoning exemption? Will getting one be a difficult and drawn out exercise? Is it even legal to operate the business you're planning? Will you need to secure a license before starting your small business?
Are your products and services potentially subject to patents, trademarks or copyrights?
Step 6: Review Your Small Business Insurance NeedsWhen you go into business, you'll potentially be exposing yourself, your home and your family to a range of risks. You need to think about how you'll manage those risks and find out if you need small business insurance to help handle them before it's too late.
- Will you need health insurance? If so, how can you get it and how much is it going to cost? When one spouse is still working, the ideal situation may be to get the other included on the working spouse's health insurance coverage if you can. If not, either the cost or the lack of availability, or both may prevent you from starting your business. .
- If you're carrying inventory, need equipment or are storing hazardous materials what kind of property insurance will you need to avoid suffering financial hardship? Will you need a small business insurance policy for this purpose and how much will it cost?
- Will you need liability insurance? Where can you get liability coverage under a small business insurance policy and how much is it going to cost? Will you need errors and omissions coverage?
Small business insurance can be a major cost of doing business, but some coverages like General Liability may be quite reasonable depending on the nature of your business.
Record any small business insurance cost estimates for this step - you'll need them to determine your startup and operating costs.
Step 7: Learn the Risks and Benefits of the Legal Forms of Business OrganizationBefore you start a small or home business is the time to understand the various legal forms of business organization. Will you operate your business as a sole proprietorship, a limited liability company (LLC), an S corporation, a partnership, or a full blown C corporation?
You'll want to research issues nearby the legal form of business organization carefully now, because your decision will affect your startup costs. It will also affect your tax situation and your personal liability for the actions and debts of the business. Take improvement of the IRS for free tax information on the different legal forms of business organization.
Finally, your decision on which legal form of business organization you will use will essentially determine what steps you need to take in arrange to set up your business when you're prepared to do so.
Step 8: Determine Your Startup Costs
Calculate your startup costs - the sum of money it's going to take to get up and running. At this point, many of your items are going to be nothing more than estimates, but do the best you can.By completing the previous steps you should have a much clearer picture of your startup costs than before you in progress this exercise. Here are some extra questions that may help you not to overlook something:
- Will you need to hire specialists, like a lawyer or an accountant?
- Will you need to buy some office furniture or equipment?
- What supplies will you need on hand for Day One? Do you need to purchase a beginning inventory?
- Are you going to buy a business or franchise?
- Will you have construction costs, and if so, how much needs to be done by professionals and how much can you do yourself?
Step 9: Consider Your Break Even Point, Your Cash Flow and Your Funding Options
There are a number of issues questions you need to consider with this step:
- How much will you need to pay your bills until the money starts coming in from your home business?
- Will you be keeping your full-time job or is there another breadwinner in the family that can help you until you develop an income stream?
- What will your continuing outlays be for items like equipment, salaries and/or inventory?
- How many products must you sell or how many hours of service will you need to provide before you reach the break even point?
- Where will the money come from? Will you need to borrow or draw down a savings account or sell some investments and/or assets?
- Will you need a silent partner to help provide working capital, especially until you reach your break even point and being making a profit?
- Are you willing to use your home equity to finance your business?
- Have you checked into SBA loans from the U.S. Small Business Administration?
- Is there any possibility of getting a grant to start your business?
Step 10: Gauge Your Family's Support for Your Home BusinessHopefully you won't leave this step for last, but doing so won't diminish its importance.
Members of your family, at least those still at home or any family members who may need to make sacrifices or lifestyle changes in order to accommodate your business, need to know what you're up to and how it might affect them. If you have a spouse or important other or children living with you, your home business will be a big part of their lives too.
Communication is key to helping them understand. Ask for their support – you'll find that's much more effectual than demanding it. Try to recognize where they're coming from. If they have questions, issues, or objections, talk about them openly.
Couples who plan to operate a business jointly need to have a pretty good idea in move on if that will work for them. It's a good idea to discuss who will be accountable for specific tasks. If you can't agree on this now, there's a very strong likelihood you won't agree on it later.
Don't let your business damage your family relationships. We all need an occasional getaway and we all need to keep our priorities directly A stressed family condition is bound to show in your business activities - work hard to remain everyone happy!